From launching Visit Wales’ Metaverse to the tech and travel press (237 million reach) to securing over 650 pieces of coverage for The Royal Mint’s 50 Years of Pride coin, I’ve worked on campaigns that make a real impact. Along the way, I’ve supported award‑winning environmental projects with Coed Cadw, helped Welsh Government showcase world‑class exporters, and championed ambitious start‑ups with the British Business Bank.

My work spans tourism, health, public sector, environmental and consumer brands – always blending big‑picture strategy with hands‑on delivery (and a healthy dose of enthusiasm - always!).